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About Rob & The WorkFit Approach

A Journey to Proactive Support

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​My approach to coaching isn't just from a textbook. It's built on a lifetime of learning how to overcome challenges and help others do the same.

My Story: From Adversity to Advocacy

My childhood taught me firsthand about dysfunction and resilience. Those early experiences gave me a deep understanding of challenging environments and a strong sense of justice. Thankfully, I was shown a different path by a few remarkable mentors who taught me the profound power of choice and motivation, lessons that have guided my life ever since.
For over two decades, I've walked diverse paths, from commodity lumber trading and entrepreneurship to being a stay-at-home dad and coaching national-level sports teams. Whether in the boardroom or on the field, my focus has always been the same: developing stronger individuals and more cohesive teams. I learned that true success in any field is built on a foundation of attitude, inclusive culture, and positive intention.
My Coaching Philosophy: Understanding & Empowerment
My background granted me a deep sense of empathy, non-judgment, and a practical understanding of personal accountability. I saw that our minds create stories based on our beliefs, and often, we need help rewriting the negative or limiting ones.

I guide people to understand their physical and mental well-being and take actionable, incremental steps to become the person they aspire to be. In many ways, I am a practitioner of behavioral change, seamlessly blending that with mental health support to help clients reframe their perspectives and build sustainable resilience.
​Why I Do This Work
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I believe in the transformative power of choice, empathy, and commitment. My mission is to help create environments where people and teams can not only succeed but truly thrive.

This personal philosophy is the foundation of WorkFit. It’s why I am dedicated to providing the proactive, preventative support that helps employees manage life's challenges and show up as their best selves at work.
Ready to see how this approach can help your team?

If your people are struggling, so is your company.

  • Home
  • WorkFit
    • PREVENTION PROGRAMS
    • What is Prevention? >
      • Why Are we failing?
    • Employee Support
    • Private Clients >
      • Custom Rebuild
      • Testimonials
  • Pricing
  • About
  • contact